Many fans of the family drama are based in areas of the country where cowboys still roam.
Paramount Network’s Yellowstone is the most-watched cable series on TV for a second straight summer, an honor that’s due in large part to audiences in middle America.
The drama—about a Montana ranch owner, played by Kevin Costner, and his family—is the centerpiece of Paramount Network’s strategy to create TV as exciting as movies. Yellowstone is a perfect representation of the brand’s desire to produce premium content where setting plays as important a role as the characters.
Over the past four seasons, “Yellowstone” starring Kevin Costner as patriarch John Dutton, chronicles the ongoing disputes between a fictional seventh generation family ranch bordering an Indian reservation in Montana.